We provide strategic anaLysis and recommendations to support
Opportunity Assessment
Landscape Mapping Stakeholder mapping
Customer segmentation
Real-life decision making
Treatment algorithms
Patient journey mapping
Competitor intelligence
Market Modelling
Unmet needs assessment
Market trends, drivers and barriers evaluation
Market sizing and forecasting
Innovation Scouting
Pipeline assessment
Identification and prioritisation of new technologies
Commercial due diligence
Product Design & Launch Excellence
Product Refinement
Concept evaluation
Device prototype testing
Lifecycle and portfolio management
Launch Strategy
Positioning, value proposition and messaging testing
Pricing and willingness to pay assessment
Marketing materials review
Market Entry Strategy
Partner evaluation
Distribution/channel strategy
Communication channel assessment
Performance Enhancement
Brand Health Tracking
Advertising and messaging effectiveness
Brand/corporate equity measurement
Sales force effectiveness Detail aid testing
Customer Experience
Customer loyalty and satisfaction
Value added services optimization
Internal Diagnostics
Change management
Business unit planning
Strategy planning
Operational efficacy